client details
KIA Magyarország
Communications Module
The KIA Motors communication module was completed in September 2005 and combines CRM functionality with capabilities for sending text messages and newsletters. The system allows local agencies and dealerships to automatically inform customers of special events, such as open sales weekends and promotions, expiration of registration, warranty and roadworthiness certificates. It can also be used for more informal purposes, such as delivering name day greetings. The module has transformed the company's outward communications - direct tools have gained more emphasis and the value of traditional information channels has been reviewed. The back-end system is supported by a registration form on the KIA Motors website, enabling visitors to sign up for brand updates and info on special offers via e-mail or text message.
