client details
SSI Schäfer Shop-Hungária Kft.
Schäfer Boutique registration campaign achieves 36% conversion
The Schäfer Boutique registration campaign was an unparalleled success. To broaden the audience of the Easter catalog, Dream Interactive contacted potential customers with an eDM campaign, inviting them to sign up via a newsletter. Those people that registered were sent the catalog by post. We distributed the e-mails to our database partner's address list and achieved a 36% conversion rate, many times the average for campaigns of this kind.